Technology Today…

The power in your hands

Branded by Tech!

Businesses and organizations or all types go to great lengths to create the right brand- to look, feel and act in a manner that allows a carefully selected target demographic be comfortable patronizing the organization. In this Web 2.0, social media, tech-centric world, there are more tools than ever before for building a brand. There are also more channels for damaging and misrepresenting your brand as well.

Join us as we look behind technology’s green curtain and discuss how social media completely revolutionizes the art of Branding. Do facebook, twitter, LinkedIn, Yelp!, Pinterest, YouTube and others make branding more challenging, or are they really just additional channels to control the public’s perseption of your firm?

Join us on Tuesday, May 1st at 5:00pm EST to find out!

Our guest is Ida Cheinman, Principal and Creative Director of Substance151, and recent named a Top 100 Minority Business Enterprise in the Mid-Altantic Area. Ida is an expert in every step of the branding process – from strategy through design, across print and digital media, and including all aspects of marketing communications.

Listeners are invited to bring their own brand management questions – Call in Live during the show at 323-410-0032. You can also reach us by email, texts to 240-731-0756, facebook, our blog, our show page and on Twitter.

Technology Today airs on Live on the BlogTalkRadio network – the Online home for Internet Radio!. Join us Live Here.

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April 30, 2012 - Posted by | Episode Descriptions

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